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CRTC’s Discoverability Youth Summit: new technology and creative content collide to show millennials trailblazing in the communication sector
The involvement of millennials in the CRTC’s Discoverability Youth Summit demonstrates the influence of this generation in communications. They have grown up with the Internet, and form a large part of the audience, as well as being the content providers and technology trailblazers. They know instinctively how to use the new tools and how to frame content for discoverability in the web. The trailblazers in this demographic are revolutionizing communications and the Internet, using technology and platforms in completely new ways. At the same time, they are providing engaging brand entertainment. Find out how you can join their ranks.
Host of CBC Radio 2 Weekend Morning and CBC TV's weekly show, CBC Music: Backstage Pass
Chairman and Chief Executive Officer, CRTC
Government Film Commissioner and Chairperson of the NFB
The Eh Bee Family
Minister of Canadian Heritage
Talia Schlanger: How you doing today? Good! There we go! We’re so excited to have you all here!
Jean-Pierre Blais: So what is technology? And… somebody once said technology is something that was invented after you were born. For me, what’s technology? Well it’s the Internet, because when I was born, that didn’t exist. But for you folks the Internet and all the applications and the way you interact on your phones, it’s a completely different way of doing things. So you’re a perfect group to help us think about the issues we want to think about.
Claude Joli-Coeur: I’m at the National Film Board. It’s an organization, it’s a National organization that has been there for, it’s an old one, more than 75 years and we create and distribute content. But of course we want our content to be seen and the new, the new tools, the onlines and all the access ways to get it is so key for us. So to have a group like you with us today is something that is so important because not only you create content, you know how to get it and how to see it.
Mama Bee: You know people ask us: “how do you go viral?” Well if we knew the answer everybody would be viral. Everybody would be like all over the Internet. We don’t know the answer to that. The only thing that we did is we put out funny, friendly, safe content. We never sold out and put out bad material or things that would be questionable. We stayed true to our morals and our values, and our idea of, you know, what goodness is into the world. And people loved it. And we got the attention of brands, you know. We have our choice of which brands we want to work with now and so that’s what we have done.
Papa Bee: Who wants to get crazy for Mondays!!!!!! (scream). Where’s the dab? Who’s got a dab? I saw a dab! Oh my goodness, dabs everywhere! WOAH!!!!
The Honourable Mélanie Joly: Since your generation is trailblazing the communication sector, experts and leaders want to understand how you connect with friends and families. How, you know, how you get informed of what’s happening around you and the world and what makes you click in an app or in an online community. We have tremendous opportunity to influence the future of our creative Industries and of our society.