The digital community: a confusing sea of abundance for the content creator

Creating a digital audience in the online social infrastructure

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Day: May 11
Time: 9:00AM - 10:15AM

We are in an age of opportunity for unknown entertainers to find an audience and celebrity status. With access to countless platforms and devices to create content of all kinds, this session features a panel of artists who understand the momentum of online entertainment and how to stand out in a world bombarded by cats, personal opinion and easy sharable content.

Video summary

How do you stand out in our digital world? It’s never been easier to access so many exciting platforms in the digital community. There are a lot more options for distributing your content, and a lot of different platforms, like YouTube or Vine, and many others following their lead. But how do you get discovered in the mass of content? After all, how can your content compare with cute cat videos? In this video, digital producers – Justin Lynch of Epic Mealtime, Steve Anderson of Open Media, and Mama and Papa Bee – share their secrets of building a digital audience. These content creators and producers explain how they’ve built a digital community of fans, and grown their business from their original unique concept. They discuss factors like creativity, pushing the envelope, focus on a niche, media as conversation, and how to capitalize instantly on that first small success. And they all agree that at the end of the day, it’s ultimately about the quality of the content.

Experts in this video

jeremy_singer

Multimedia Producer at Entertainment Tonight Canada

JustinLynch

Head of Business Development and Operations, NextTime Productions

steve_anderson

Founder and Senior Strategist Open Media

Victoria Fenner

Broadcaster, podcaster and community media specialist

ehbeefamily

The Eh Bee Family

Video transcript excerpts

“Here’s the question: ‘How do you stand out? How do you stand out in a sea of abundance? Well, This panel’s going to feature some talented artists who understand that momentum in digital entertainment, and they know how to be discovered in an online world filled with cats, and personal opinion, and shareable contents.”

“I think that one of the big changes is [that] now it’s quite a bit easier to build a community, so that you’re not just broadcasting out, but you’re kind of having a conversation, bringing people into your media project. In that way, people are really broadcasting it for you. That, in a way, building that community, is probably your best asset as a media organization now. I think that’s a huge difference from 10 years ago.”

“I think that the quality is getting better. Back in 2005, when I first started doing podcasts with the Rabble Podcast Network, we were one of the first ones out of the gate. iTunes didn’t even exist at that point. What I was hearing with podcasts was this whole thing about, ‘Wow, we can do this ourselves,’ but [they had] no idea about the craft. I would put on my community media hat, which is, ‘This is so good, and people are getting access to the tools,’ but then I would also put on my public broadcasting hat and go, ‘Can’t they learn to edit?’.”

“That day Harley, who’s the host of Epic Mealtime, long hair, looks like a wrestler, he quit his job. He was a teacher, he was like, ‘I’m done! I’m going to do YouTube videos.’ Every person said, ‘You’re stupid,’ [but] he realized, ‘This is an opportunity to get my message out there and build my own thing without having to go to the traditional route.’ ”

“We never meant to do this to be rich and famous. We really just wanted to put our videos out and make people laugh, and people really loved it. We’re really thankful for that… but I will try to reply to at least a few dozen kids so that they see, ‘Wow, they’re normal people just like me. I can do what they do.’ ”

“People thinking, ‘Hey, I can change the world!’.”

“We are in an age of opportunity for unknown entertainers to find an audience and celebrity status. With access to countless platforms and devices to create content of all kinds, this session features a panel of artists who understand the momentum of online entertainment and how to stand out in a world bombarded by cats, personal opinion and easy sharable content.”

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