Experts discuss OTT best practices, and SVOD pros and cons

The future of streaming based services is unfolding

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Day: May 11
Time: 10:30AM - 11:50AM

Netflix, Hulu, CraveTV, Spotify, Apple Music, Shomi and other on-demand service subscriptions are rising quickly. Consumers want to find the content they want on their schedule, but is this the real future of content distribution? This panel discussion features the pros and cons of streaming services and subscription based programming and what the future may hold.

Video summary

Debate about SVOD and OTT best practices, and streaming pros and cons, has generated a lot of questions. What will the future of streaming based services look like? Is SVOD here to stay? It’s clear that TV consumers want the content they want on their own schedule. This has been demonstrated by the rapid rise of subscription services like Netflix and SHOMI. But are SVOD and OTT the ultimate solutions for video content distribution? This panel of industry experts explains factors behind the rise of SVOD, and how to ensure OTT best practices. They also look at newer trends: what about social media as new video distribution platforms? Will there be different platforms entirely in five years down the road? What about a new aggregator to improve discoverability? The panel discusses whether there will always be a free, ad-supported model for TV, and how branded entertainment comes into the picture.

Experts in this video

greg_obrien

Editor and publisher, Cartt.ca, FindTV

FullSizeRender

Executive Director and Research Associate, MIT Communications Futures Program

david_ash

Senior Vice President and General Manager, Shomi

Video transcript excerpts

“My particular focus in this very large group, has been on the future of television and video…Video [is] an incredibly rich and dynamic space, and things keep changing all the time.”

“[When] the traditional players move onto these platforms, they realize that they have to change their content to suit the unique properties of that platform…Their show [on] Facebook is different than [the show] they created for YouTube, because they recognize that Facebook is different from YouTube.”

“Consumers clearly want to find content that they want, on their schedule but…SVOD, OTT, is this the ultimate destination for content distribution?”

“People will watch content in a lot of different ways. They’ll watch them on linear broadcast shows. They’ll watch them in a subscription basis. Sometimes they’ll pay to watch individual shows as well… People subscribe to services like SHOMI and Netflix. People still watch linear TV and the advertising market is there and proves that…I think all of these platforms will be around, and I think there will be more. If we look five years down the road, there will be platforms that we aren’t even thinking about [now].”

“Most of the studies say that piracy is driven primarily by a lack of access, as opposed to someone really wanting it for free.”

“The best way to combat piracy [is] offering customers something that is of value.”

“The process of discovering content is the experience.”

“There’s a lot more choice. To me that’s good for customers, or subscribers, or viewers, because if you provide people with a lot more things to watch and a lot more choices, inevitably, I think that’s a good thing…For distributors, having more content [is] clearly a good thing…[For producers] now [in a] pretty inexpensive way, you can produce high-quality content, and the more distributors you have, the more they let you create the content you want, [so] that’s a good thing for producers.”

“We have a lot of typical promotional mechanisms on our site. Whether [it’s] something featured in our carousel, [in] a collection like our Super Series sampler, or 10 movies you probably didn’t see but should. Those are certainly ways that we can bubble content up for subscribers…But it’s all about our content.”

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