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See video highlights of CRTC’s Discoverability Summit where content creators and technology experts explore new ideas, technology, and partners in communication.
The CRTC’s Discoverability Summit is a forum for content creators and producers, technology experts, and great minds in entertainment and analytics to get together and explore the new ideas, new technologies, and new partners in an age that’s transforming the way we communicate. In a time of Internet overabundance, we are bombarded by content, and we need to revolutionize communications to build our audiences. Experts in breakthrough technology and ground-breaking projects demonstrate how using new accessibility techniques and platforms can help you find your niche. The masters of enriched content and storytelling magic explain how to hold and build audiences with compelling new realities in branded entertainment.
TV and Radio host
Chairman and Chief Executive Officer, CRTC
Government Film Commissioner and Chairperson of the NFB
Associate Professor and Manager, Media Production Program, Ryerson University
Minister of Canadian Heritage
President/Executive Producer, Secret Location
Director, Playful Systems Group, MIT Media Lab
Video Narrator: We live in a world of choice, content is available everywhere, on so many platforms…
(In this digital era, we are overwhelmed with content on a variety of platforms …)
Being able to find this content is a challenge…
…not just here but around the world.
(The challenge is to find content in a digital environment that is constantly changing…)
…and more often than not, they’re doing it through access vs ownership.
(Users are now faster than TV…)
Users are now faster than TV…
Anne-Marie Withenshaw: All of you guys have brilliant ideas on how to do that, and so we’re all very excited to hear what you have to say. So today and tomorrow you’ll get to hear a number of keynote speeches, you’ll be invited to participate in seven breakout sessions, you’ll have a choice of 20 sessions in total. And you’ll get to hear from the greatest minds and experts in a variety of fields to tackle this fundamental change were going through of discoverability.
Jean-Pierre Blais: Viewers are more powerful than ever. Today’s viewer is an active and autonomous aggregator, looking for entertaining content from all over the world.
The overwhelming majority do not watch content through a traditional television service provider. Their primary source of content is the internet.
Claude Joli-Coeur: So what’s next? Well, perhaps the safest thing to do is not to play it safe. The new normal is that there is no normal.
(We have to take the initiative too and transport audiences to places where they’ve never been before.)
Anne-Marie Withenshaw: During lunch, you’ll be invited to visit the Hub in the lobby, which is a digital playground where you get to learn and test about lots of products and companies. We have Moog Audio that are there, Metaverse, Flixel, Google Cardboard—which is super cool!—Marblemedia, Xbox and also visit the Hubzone with Mark Saltzman who is a tech expert, it’s a must to go, stop down and see.
Dana Lee: I’ve concentrated on technology a lot in this talk I think you see this technology is terribly mutable, so is content. Content is absolutely mutable, it can be repurposed for distribution in so many different ways and pretty much everybody in the room probably does that in one way or another. Making more if it, is not getting it discovered any better, there’s just more to choose from. To me every single one of your audience members is a human being, just like you and I.
The Honourable Mélanie Joly: Technology has significantly transformed our world and the way we live.
We are living in a digital era, in a global economy that is demanding increasing creativity, flexibility and agility. Times are changing and we have to change with them.
James Milward: So why is VR powerful? What does it do? Well, it creates, at its best, the sense of presence, the idea that it takes away the distractions of the world, it transports you somewhere else, and you are present in that environment. You’re no longer constrained by the physicality of the real world, you’re now in a virtual environment that’s got you fully immersed in present.
Kevin Slavin: This is actually a really important sentence, that it’s the crowd that releases storytelling magic, right, it’s not the size of the screen, it’s not a stereo optic vision, it’s not better eye tracking, it’s actually the crowd. That’s actually what makes things meaningful, and we don’t have to do that anymore, and that’s what I’m really interested in, and that’s what all this is about. It is that basically, what the technologies that have grown up around television have allowed us to do, is to build a legitimate limbic system around everything that we experience at a planetary scale.
Jean-Pierre Blais: You know a number of folks asked me whether I was happy with the event, it’s a bit of a false question because success will be defined by whether those folks that, like you, who participated were happy with the event. But I thought of some of the indicia of success, you know, and some of the most cynical members of the media industry said to me of this event, that it over delivered on their expectations. So coming from an industry you regulate that was high praise, indeed.
Claude Joli-Coeur: So that was a great 2 days, lots have been said, but as you I’m sure will agree we have just started. But it’s been so enriching, learning from each other during those 2 days. And that’s as we have discovered, discoverability is a continuous journey to be renewed by new ideas, new technologies, new data and, most important new partners.
Video Narrator: And now, how do we move from discoverability…To discovered?