What’s Your “White Whale”? I.e., What Is Discoverability?…

I’m old enough to remember going to channel 4 to check out what was on TV in the next 15 minutes. Of course, I’d get tired of waiting and click ‘Go Back’ on my remote to go to the last channel. I can’t be the only person that kept missing when the next episode of Friends was on, but hey, all part of the experience, right?

And I still have fond memories of checking the TV Guide Magazine and filling out the crosswords in the back (I was so sad when my parents stopped their subscription).

But today… Today I don’t need to wait to see what TV show is coming up at 8 p.m. I don’t even care what time it is. I have Shomi. CraveTV. Netflix. YouTube. And if all else fails, Google. I don’t need to worry about missing the latest episode of Mr Robot.

But I still stress about what to watch next. I have a list a mile long of TV shows and YouTube videos recommended by my friends. “You have to watch this!” “This show is SOOO good.” “OMG how have you not seen this yet?”

Word of mouth is great. And Netflix recommendations are on par with Amazon. But sometimes it’s overwhelming, and sometimes all those recommendations aren’t quite what I’m looking for. I want to find something that makes me feel the way I did the first time I watched Degrassi. Or I want to find something that feeds my need to feel uber Canadian. It’s tough. There’s so much out there.

Discoverability is about making good content findable to the people that want to find it.

How do you find content in the age of abundance? Who – or what – is going to help me? What helps you?