CEO of shift2
Kaaren Whitney-Vernon serves as CEO of shift2, an innovative agency that helps to drive profitable brand engagement with millennials.
Kaaren Whitney-Vernon serves as CEO of shift2, an innovative agency that helps brands explore their millennial voice using scripted series and social media to drive measurable results. A co-venture with leading production company Shaftesbury and its digital arm, Smokebomb Entertainment, shift2 works with brands to harness the power of video content on YouTube. Branded entertainment projects include the hit U by Kotex®-funded series Carmilla, with 45 million views and counting on the company’s KindaTV channel, which is now the largest scripted YouTube channel for millennials in Canada; and V Morgan Is Dead, a scripted mystery series brought to life by RBC. Additional branded content includes fashion-focused comedy series MsLabelled, produced in partnership with Shaw Media and Schick® Quattro for Women® (Season 1) and Tetley (Season 2); and lifestyle series I Do, funded by Cotton Incorporated.
With 15 year’s experience as CEO of Youth Culture, one of Canada’s largest youth media companies, Kaaren has a proven track record creating successful millennial-targeted products, including popular lifestyle brand Vervegirl and Trendscan, the premiere research study providing data on marketing to youth in Canada for more than 35 national and international brands. Kaaren also served as executive producer of The Avenue, the first reality show on YouTube, which garnered over 2.5 million views and developed countless loyal fans.