Senior Vice President and General Manager, Shomi
Senior VP & General Manager of shomi, with a passion for movies, weakness for popcorn, and over 16 years of experience in the media and entertainment industry.
A seasoned senior media executive with a passion for movies and a weakness for popcorn, David Asch has more than 16 years of experience leading dynamic teams on the cutting edge of the media and entertainment industries.
David’s drive to create the best digital entertainment experience for Canadians is rooted in a vision to seek out the best content available, whether it comes from Hollywood studios, emerging online stars, or the uncharted waters of social media.
No other industry in Canada is poised for as much disruption over the next few years as the entertainment business, and with David’s relentless commitment and deep industry knowledge, shomi ispositioned to be Canada’s best streaming video on demand service.
With a proven track record for content licensing, acquisition and development, David boasts unrivaled experience in negotiating and implementing agreements with Hollywood studios, sports leagues, event promoters, and music distributors.
Prior to joining shomi, David served as Senior Vice President of Content for Redbox, where he led development, licensing and acquisition activities for the largest renter of DVD content in the United States, including movies, TV series and video games.
David was born in Phoenix, Arizona, and now lives in Toronto,Ontario. When he’s not at the office, you can find him binge-watching Modern Family and The Blacklist. An entertainment enthusiast through and through, when he’s not streaming, he’s exploring the live theatre scene.