REDISCOVERING ONLINE VIDEO IN 2016 : HOW TO, WHY TO, AND WHO TO WATCH

It is amazing how much of what I watch online is influenced by what I watch online. But one of my biggest complaints with online video is the disappointing results of trying to discover new content. What’s more, this is compounded by the social nature of online video, which depends on developing relationships with creators, which leads to watching videos (at times) for the sake of a personal relationship, rather than for the sake of the value of the video itself.

For this reason, I’m embarking on a project this year to rediscover online video in the hopes of learning how to better reach new viewers transitioning to online video and sharing those results with our readers.

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