Growing on-demand platform fuels new series
Some of fall’s top new TV shows this fall are gaining similar traction on demand, with cable systems increasingly offering ways to catch up.
But low-rated newcomers including Fox’s horror comedy Scream Queens and FX’s violent period drama The Bastard Executioner are also among the top draws on demand, according to new data from Comcast, the country’s largest system, which claims 42% of cable subscribers and more than half the video-on-demand (VOD) usage.
NBC’s Blindspot, the top new show this fall, is also tops on demand, with 3.2 million views for any of the first four episodes in Comcast homes, which would translate to 6 million nationally. It’s followed by ABC’s Quantico (3.1 million); Queens (2.8 million); CBS’s Limitless (1.7 million); and Bastard (1.4 million).
But there are big differences in how the viewing pie for these shows is split. Among adults ages 18 to 49 who watched Blindspot within three days, 45% saw it live, 20% watched it on DVRs and 35% used Comcast’s VOD to catch up. Compare that with Bastard: Just 26% watched it live and 30% used DVR playback, while nearly half — a big 45% of adult viewing — came from on-demand activity. (Still, that wasn’t enough to keep the show from getting cancelled this week after its first season ended.)