The movie-watching experience is changing, finds the movie marketing experts at Tremor Video. After gathering data from its PlayBack panel, the online video advertising company notes that people are seeing fewer movies in theaters but many more movies at home. The results hold up for adults of any age, with the average adult now watching 1.4 movies in a theater each month, but 5.7 movies at home.
While price and convenience are pushing people to watch more movies at home, consumers are watching more movies than ever. For example, 39 percent of millennials say they now watch fewer movies in theaters and 50 percent say they now watch more movies at home than they did 5 years ago.
Online video plays a role in driving that movie viewing. Tremor finds that online video advertising is the third most-common way for adults to learn about new movies (at 34 percent), following TV commercials (77 percent) and word-of-mouth (54 percent).
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