It seems as though every time my husband and I sit in front of the television to watch something, we end up spending more time scrolling through the vast abundance of shows and movies rather than actually watching any of them. In this new world where there are seemingly endless options for not only content, but different services to discover new content, it is almost overwhelming to decide what to give your attention to. Whether you are a traditional cable or satellite subscriber, a Netflix, Shomi, or Crave user, or a hard-copy purchaser, the decision of which programming to invest your time and money into can be a surprisingly big one.
In an attempt to narrow down my options, I can browse the ‘New Releases’ selections on Shomi, or explore the programming options a Netflix algorithm has calculated would be best suited to my tastes; however, what is problematic about these options is that it is difficult for a computer to tell me what I want to watch when I can’t even figure it out for myself.
For me, programming is not only a way to keep myself entertained on a Wednesday night, but it is also a social activity. For the most part, programming is a universal system that most Canadians engage in in one form or another. The mumbles of “Have you seen the newest episode of The Walking Dead?” or “Did you see the trailer for that new Will Ferrell movie?” can be heard in the halls of the office, in your local coffee shop, at school, or at any social gathering. Quality programming allows us not only to connect with what is happening on the screen, but also with each other. We can learn a lot about each other based on the programs we choose to watch and through our discussions of what we thought and how we felt about what we saw. This is why I consider word-of-mouth recommendations to be my method of choice for discovering new content – discoverability still requires a certain level of familiarity and intimacy. So whether it be through a recommendation from a friend or colleague, a holiday gift from a relative, or the ‘star-rating’ system on Netflix, I think it is important to keep the ‘human’ element of discoverability alive. After all, the programs we are browsing through were created by artists in hopes of connecting with their audience at a human level, and if they are lucky, they can succeed in creating content that allows their audience to connect with each other as well.
So, has anybody seen any good shows? 😉