TORONTO – MAY 10-11, 2016

Discoverability Summit

Content in the Age of Abundance

In a world of choice… in the age of abundance… discoverability is key.

Co-hosted by the CRTC and the NFB

The Summit is now over – thanks for watching!
We’ll be posting highlights and the full recorded live stream in the coming weeks. Don’t want to miss out? Sign-up for our mailing list and be the first to know.

Master of Ceremonies

Head shot Anne Marie

Anne-Marie Withenshaw

TV and Radio host

Anne-Marie has received numerous awards over the course of her career, and has maintained an almost daily radio and television presence in the Quebec media since 1998. Founder of Killer Queen Productions, she continues to take on a variety of roles, both in front of and behind the camera, in both the English- and French-language media, not to mention on social media.

Read Anne-Marie Withenshaw’s biography

Guest of Honour

Ministre Joly

The Honourable Mélanie Joly

Minister of Canadian Heritage

Minister of Canadian Heritage

Read The Honourable Mélanie Joly’s biography

THE EXPERTS

alan_cross

Alan Cross

Professional Music Geek, Corus Entertainment

Broadcaster, interviewer, writer, consultant, blogger and speaker. Host of The Ongoing History of New Music and creator of ajournalofmusicalthings.com.

Read Alan Cross’s biography

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Amy Terrill

Executive Vice President, Music Canada

Executive Vice President at Music Canada, passionate about the development of music cities, frequent speaker on global best practices and key learnings.

Read Amy Terrill’s biography

jeremy_singer

Jeremy Singer

Multimedia Producer at Entertainment Tonight Canada

Multimedia producer at ET Canada, digital content creator, always has a finger on the pulse of the next innovative trends for digital content production.

Read Jeremy Singer’s biography

louis_lalande

Louis Lalande

Executive Vice-President, French Services, CBC/Radio-Canada

Executive Vice-President of French Services at CBC/Radio-Canada, has been in the news business for 25 years.

Read Louis Lalande’s biography

steve_kane

Steve Kane

President, Warner Music Canada

Current President of Warner Music Canada. Inducted to the Canadian Music Industry Hall of Fame in 2015. Worked with many music legends.

Read Steve Kane’s biography

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Sara Diamond

President and Vice-Chancellor, OCAD University

President and Vice-Chancellor of OCAD University, Canada’s “university of the imagination”; PhD in Computing, Information Technology and Engineering.

Read Sara Diamond’s biography

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Chris Pavlovski

CEO Rumble.com

Chris Pavlovski is currently the CEO of Rumble.com, a video platform helping creators distribute and monetize their videos. He's also the Founder of Cosmic Development, an IT consulting firm that employs over 150 people.

Read Chris Pavlovski’s biography

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Felix Cisneros

Media and Technology Operations Executive

NYC-based Media & Technology Operations Executive; focused on optimizing the digital supply chain for global media companies

Read Felix Cisneros’s biography

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Felix Gomez

Senior Director, YuMe

Felix Gomez is currently a Senior Director at YuMe, the leading independent multi-screen video advertising company

Read Felix Gomez’s biography

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Dr Guy Berthiaume

Canadian historian

Canadian historian, Librarian and Archivist of Canada.

Read Dr Guy Berthiaume’s biography

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J.J. Johnson

Partner, Executive Producer, Director, Writer

J.J. Johnson is a founding partner and the creative force behind Sinking Ship Entertainment, an Emmy Award winning writing & Production team

Read J.J. Johnson’s biography

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Mark Homza

Co-Founder and Chief Creative Officer of Flixel Photos

Mark Homza is the Co-Founder and Chief Creative Officer of Flixel Photos

Read Mark Homza’s biography

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Mignon Clyburn

Commissioner, Federal Communications Commission

Mignon Clyburn began her service at the FCC in August, 2009, after spending 11 years as a member of the sixth district on the Public Service Commission (PSC) of South Carolina.

Read Mignon Clyburn’s biography

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Nathan Vella

Co-founder & President Capybara Games

Nathan is co-founder & president of Toronto-based independent developer, Capy (short for Capybara Games).

Read Nathan Vella’s biography

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Paul Tuch

Director of Canadian Operations Nielsen Entertainment

1988-97: The Record Chart Manager
1997-current: Nielsen Entertainment, currently Director Of Canadian Operations

Read Paul Tuch’s biography

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Richard Lachman

Director, Transmedia Zone and Transmedia Research Centre; Associate Professor, RTA School of Media, Ryerson University

Dr. Richard Lachman is Director of the Transmedia Zone and Associate Professor, Digital Media in the RTA School of Media at Ryerson University.

Read Richard Lachman’s biography

simon_brault

Simon Brault, O.C., O.Q.

Director and CEO, 
Canada Council for the Arts

Simon Brault began his five-year term as Director and CEO of the Canada Council for the Arts on June 26, 2014. He comes to the position with a full understanding of his role, having served as Vice-Chair of the Council’s Board of Directors from 2004 to 2014.

Read Simon Brault, O.C., O.Q.’s biography

steve_anderson

Steve Anderson

Founder and Senior Strategist Open Media

Steve Anderson is the founder and Senior Strategist of the award-winning digital rights civic engagement organization OpenMedia.

Read Steve Anderson’s biography

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Adriana Labardini

Commissioner, Federal Telecommunications Institute in Mexico

Commissioner for the @IFT_MX since its foundation in 2013. Lawyer from @ELD_Mexico and M.D. in law from @Columbia.

Read Adriana Labardini’s biography

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Carolina Jung

Co-chair IAB Canada, Data & Analytics Canada

Carolina is the Director of Business Development at Cadreon, IPG's programmatic unit, and Co-Chair of IAB Canada's Data Analytics Committee.

Read Carolina Jung’s biography

david_ash

David Asch

Senior Vice President and General Manager, Shomi

Senior VP & General Manager of shomi, with a passion for movies, weakness for popcorn, and over 16 years of experience in the media and entertainment industry.

Read David Asch’s biography

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Greg O’Brien

Editor and publisher, Cartt.ca, FindTV

President of FindTV. Editor & publisher, Cartt.ca, the leading news source for those working in cable, radio, television & telecom in Canada

Read Greg O’Brien’s biography

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Jonas Woost

Senior Digital Strategy Manager, TELUS Optik Local & STORYHIVE

Digital media and entertainment executive, innovating in the digital content ecosystem on both sides of the Atlantic.

Read Jonas Woost’s biography

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Kaaren Whitney-Vernon

CEO of shift2

Kaaren Whitney-Vernon serves as CEO of shift2, an innovative agency that helps to drive profitable brand engagement with millennials.

Read Kaaren Whitney-Vernon’s biography

jonathan_roberge

Jonathan Roberge

Author, director, comedian and actor

Jonathan has been working in various media since the age of 19. Since 2009, he has been known for his web series Contrat d’gars and FISTON, as well as his columns on various media platforms and his involvement in television shows, advertising and the Zoofest festival, to name only a few.

Read Jonathan Roberge’s biography

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Neil McEneaney


President & CEO, Numeris

Neil has 25 years of media experience, and is currently President and CEO of Numeris. Prior to his appointment, among other roles, Neil was Chief Business Officer of the Canadian Broadcasting Corporation’s English Services.

Read Neil McEneaney
’s biography

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Nabil Mehchi

Series Co-Creator, Series Director and Executive Producer, CBC’s Interrupt This Program

Nabil has worked as a key creative on numerous Canadian (and internationally broadcast) TV series. In the past year, he’s been working with Frank Fiorito on developing Noble Television’s first documentary series, Interrupt This Program.

Read Nabil Mehchi’s biography

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Frank Fiorito

Series Co-Creator, Series Producer and Executive Producer, CBC’s Interrupt This Program

A Political Science MSc holder, Frank has built a solid reputation as a producer, writer and creative consultant on a multitude of TV genres, from reality-based programming to documentary series.

Read Frank Fiorito’s biography

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Ana Serrano

Chief Digital Officer of the CFC and Founder of CFC Media Lab

Now Chief Digital Officer of the CFC and Founder of CFC Media Lab, Ana has directed the development of over 130 digital media projects, mentored over 50 start-ups, and received numerous industry awards, both in Canada and the U.S.

Read Ana Serrano’s biography

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Dana Lee

Associate Professor and Manager, Media Production Program, Ryerson University

After 15 years in television for Citytv and MuchMusic, Dana began teaching at Ryerson Univeristy’s RTA School of Media. He’s currently an associate professor and manager for the Media Production program.

Read Dana Lee’s biography

Nicole Belanger 2016

Nicole Bélanger

Writer & Media Maker

Writer, Media Maker & Accidental Creative. Creator of FourthHour.com & the #GirlGangMissives newsletter.

Read Nicole Bélanger’s biography

Portrait représentant Claude Joli-Coeur.

Claude Joli-Coeur

Government Film Commissioner and Chairperson of the NFB

Claude Joli-Coeur, 16th NFB Commissioner: member of the Bar; former lawyer, legal counsel at Telefilm Canada and executive at Astral, TVA International and others.

Read Claude Joli-Coeur’s biography

Christiane Asselin Portrait

Christiane Asselin

Director, Multiscreen Content and Programming, Web TV and ICI Tou.tv, for Société Radio-Canada French Services

Christiane has developed in-depth knowledge of the media industry. Her technical, partnership and content-management expertise are valuable assets for the rollout of Radio-Canada’s multiscreen content strategy.

Read Christiane Asselin’s biography

Jay Bennett Headshot

Jay Bennett

Senior Vice President, Creative & Innovation, Shaftesbury/Smokebomb

Jay leads creative direction & innovation for Shaftesbury/Smokebomb, including tech, digital, feature films and branded content.

Read Jay Bennett’s biography

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Erika Tustin

Digital Editor, Toronto Star

Erika Tustin leads editorial news and strategy for thestar.com's digital platforms and social properties. Her overarching focus and interest is in digital storytelling, content distribution and audience development.

Read Erika Tustin’s biography

Jason Kee, Google

Jason Kee

Public Policy & Government Relations Counsel, Google/YouTube

After working in various industries in Canada, Jason joined Google Canada, where he is now Public Policy & Government Relations Counsel.

Read Jason Kee’s biography

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Francesca Accinelli

Director of National Promotions and Communications, Telefilm Canada

Francesca began her career as a cultural administrator and producer of theatre, then moved on to television production, before joining Telefilm Canada in 2006, where she is now Director of National Promotions and Communications.

Read Francesca Accinelli’s biography

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Fenwick McKelvey

Assistant Professor, Communication Studies Concordia University

Fenwick McKelvey is an assistant professor of communication studies at Concordia University, Montréal. He frequently appears in the media as an expert on information and communication technology policy in Canada.

Read Fenwick McKelvey’s biography

Daniel Lemire Head Shot

Daniel Lemire

Computer science professor, Université du Québec

Computer science professor at the University of Quebec, contributor to major data-science open-source projects, and long-time blogger.

Read Daniel Lemire’s biography

Cathy Wing Portrait

Cathy Wing

Co-Executive Director, MediaSmarts

Cathy Wing Co-Executive Director of MediaSmarts oversees its digital and media literacy programming and is a well-known expert on kids’ Internet and media use.

Read Cathy Wing’s biography

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Natalie Klym

Executive Director and Research Associate, MIT Communications Futures Program

Natalie Klym is Exec. Director of the MIT Communications Futures Program. Her research focuses on the transformation of televisual media.

Read Natalie Klym’s biography

Patrick Monette Portrait

Patrick Monette

Director, Media Library & archives, French Media – Société Radio-Canada

M. Monette joined Radio-Canada in 2006. After 8 years and various positions, he was appointed director of the Media Library and Archives department.

Read Patrick Monette’s biography

Taken with Lumia Selfie

Jeff Rivait

Senior Marketing Manager – Xbox Canada

Jeff Rivait is a long-time video game marketer, currently leading the Xbox console business in Canada. He’ll beat you in Halo multiplayer.

Read Jeff Rivait’s biography

AlexParizeau

Alex Parizeau

Managing Director, Ubisoft Toronto

A member of Ubisoft since 2005, Alex previously worked as Producer on several critically-acclaimed titles. Prior to joining Ubisoft, he has done work with Warner Bros. Interactive, Take 2 and THQ, acquiring a broad range of experience in video game production.

Read Alex Parizeau’s biography

AllisonCarr

Allison Carr

Director, Brand Strategy, Factual and Dramatic channels, Corus Entertainment

Allison Carr is the Director of Brand Strategy, where she leads the brand planning and marketing campaigns for the Factual and Dramatic channel brands at Corus.

Read Allison Carr’s biography

CarlEdwin

Carl-Edwin Michel

Co-Owner and Executive producer of the Canadian Video game Awards. Co-Founder of Northern Arena and video game journalist

Tech and video games journalist, entrepreneur and serious globetrotter.

Read Carl-Edwin Michel’s biography

DylanReibling

Dylan Reibling

Filmmaker

Dylan directs films - mostly documentary, sometimes narrative.

Read Dylan Reibling’s biography

EliBatalion

Eli Batalion

Co-Creator of web series YidLife Crisis and head of eMerge Enterprises Ltd.

Eli Batalion is a content creator and strategist and one half of the CSA-nominated web series YidLife Crisis. He is the head of the production company eMerge Enterprises Ltd.

Read Eli Batalion’s biography

JamesMilward

James Milward

President/Executive Producer, Secret Location

Founder of Emmy® award-winning content studio for emerging platforms, Secret Location. Regular speaker on digital, interactive, and brand-enabled content experiences.

Read James Milward’s biography

JustinLynch

Justin Lynch

Head of Business Development and Operations, NextTime Productions

Justin Lynch is the Head of Business Development and Operations at NextTimeProductions. NTP produces the highly successful YouTube channel Epic Meal Time.

Read Justin Lynch’s biography

MattFrehner

Matt Frehner

Senior Editor, Mobile & Interactive News

Matt Frehner is the editor in charge of The Globe and Mail’s interactive news team.

Read Matt Frehner’s biography

NicolTurner-Lee

Nicol Turner-Lee

Vice President and Chief Research and Policy Officer for the Multicultural Media, Telecom and Internet Council (MMTC)

Dr. Nicol Turner-Lee is Vice President and Chief Research and Policy Officer for the Multicultural Media, Telecom and Internet Council (MMTC). She is actively engaged on local and national boards and advisory committees, and has received many distinctions and awards for her involvement in various causes.

Read Nicol Turner-Lee’s biography

RobinNeinstein

Robin Neinstein

Production Executive, Original Drama Content, Corus Entertainment

As Production Executive, Original Drama Content for Corus, Robin Neinstein supervises multiple scripted series for Global, Showcase, and History.

Read Robin Neinstein’s biography

StevenDeNure

Steven Graham DeNure

President and Chief Operating Officer, Executive Producer, DHX

A pioneer in CGI animation, Mr. DeNure founded Decode Entertainment in 1997, which later became DHX in 2006 after its merger with Halifax Film. He now acts as President and Chief Operating Officer, as well as Executive Producer.

Read Steven Graham DeNure’s biography

Nicolas Gauvin

Nicolas A. Gauvin

Director, Business Partnerships and Information Management, Canadian Museum of History

Mr. Gauvin has worked at the Canadian Museum of History for over fourteen years in various capacities in the field of exhibitions development. He is now Director, Business Partnerships and Information Management, where he oversees the development of the Museum’s vision strategy for a national and international presence, an increased access to its resources as well as efficient information management.

Read Nicolas A. Gauvin’s biography

Jocelyn Hamilton

Jocelyn Hamilton

President, Canada, Entertainment One Television

President, Canada, eOne Television. A leader in the entertainment industry with over 25 years’experience. Focused on building strong relationships with the best creative talent and broadcast partners.

Read Jocelyn Hamilton’s biography

Christopher Berry

Christopher Berry

Senior Manager, Product Intelligence

Christopher Berry is a data scientist at CBC. To benefit Canadians, his teams turn data into product, and enables product managers, researchers, and developers to do so too.

Read Christopher Berry’s biography

Victoria Fenner

Victoria Fenner

Broadcaster, podcaster and community media specialist

Victoria Fenner is a broadcaster/podcaster with a love of community media, documentaries and teaching people to create for the online world.

Read Victoria Fenner’s biography

Mark Allen

Mark Allen

Senior Director, Research and Analysis, CBC/Radio-Canada

Mark Allen is the Senior Director of Research and Analysis at CBC/Radio-Canada, where he leads audience, survey and industry research. He has a passion for media technology, its impact on consumers and the future of media measurement.

Read Mark Allen’s biography

André Desrochers

André Desrochers

Filmmaker, documentary maker and member of CACTUS

Documentary filmmaker by trade, André Desrochers has over 20 films to his credit. He has been actively involved in community television and currently sits on the Board of Directors of CACTUS.

Read André Desrochers’s biography

Valerie Creighton

Valerie Creighton

President and CEO, Canada Media Fund

Currently serving as President and CEO of the Canada Media fund, Valerie is an industry leader in arts, culture and media, recognized for reenergizing some of the country’s most important organizations in the sector over the last thirty years.

Read Valerie Creighton’s biography

Elizabeth Radshaw

Elizabeth Radshaw

Industry Programs Director, Hot Docs Canadian International Documentary Festival

As Industry Programs Director at Hot Docs Canadian International Documentary Festival, Elizabeth Radshaw curates the conference, workshops and market events.

Read Elizabeth Radshaw’s biography

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Michele Alosinac

Film Sector Development Officer, Film & Entertainment Industries, City of Toronto

Michele is the City of Toronto’s first Film Sector Development Officer, a role that provides strategic insight into growing Toronto’s Film, Television, Animation and Digital Media industry.
She is a 25 year veteran of both production and government, and a Gemini nominated director. She shares a home with three daughters and a dog named Boo Radley.

Read Michele Alosinac’s biography

ehbeefamily

Eh Bee Family

The Eh Bee Family

The Eh Bee Family focuses on family-friendly entertainment and wants to make as many people smile as humanly possible.

Read Eh Bee Family’s biography

TIME SLOT TITLE OF SESSION
8:30 AM - 9:00 AM
9:00 AM - 9:15 AM
9:15 AM - 9:40 AM

The keynote features the pivotal moments in recent history that led us to this Age of Abundance. How did we come to be bombarded by content? How did we get from “must see TV” to “there’s too much to see on TV”? Without dwelling too much on the past, the keynote sparks the conversation, raises key points and encourages you to think outside the box. While you may be left with more questions, providing no answers, this is the perfect start to the Discoverability Summit!

9:50 AM - 11:05 AM

YidLife Crisis is a unique online series. In this case study, Eli Batalion describes its origins and how it has evolved over the past few years. Topics include: understanding (niche) audiences through platform analytics, going after different sets of audiences and the interplay between bridging these audiences digitally and in-person, the growth of a creative process as the series receives more audience feedback, and what it means to use a web series as the flagship content of a homegrown brand.

 

Do vampires get their periods? Toronto-based production company Shaftesbury/Smokebomb and brand agency shift2 teamed up, with feminine care brand U by Kotex, to answer that question in their hit YouTube series Carmilla. The award-winning digital series puts a modern spin on the classic cult vampire novella by Joseph Sheridan Le Fanu and has generated 50 million views and counting. In this case study, Jay Bennett explores how to build an audience from the ground up, the rules of brand engagement, and the power of branded entertainment.

With greater access to and desire for on-demand content, audiences have become fragmented across many different platforms. Do ratings truly capture the popularity of a song or a show? How do we measure success in an age where ratings don’t capture overall views of content? And while certain shows may deliver the numbers, they don’t always deliver the “buzz.” This session focuses on how the definition of success has changed now that ratings don’t always equal popularity.

Library shelves and museum warehouses are stacked with history. But what place does the Dewey Decimal System have in this digital age? This session provides insight on how the government and public services are archiving content, news and historical facts in today’s digital world.

11:05 AM – 11:25 AM
11:25 AM – 12:40 PM

From kids content to prime-time comedy – DHX Media’s President and COO, Steven DeNure, talks about how the company works across multiple platforms to build audiences nationally and internationally.

As we are being bombarded with doom and gloom on news broadcasts and online news outlets, this session focuses on how journalism is changing to meet the high demand of quick storytelling. How are stories being curated and checked among strong sources before going to air or being posted online? What are the creative storytellers doing to provide thoughtful and meaningful content that can help viewers understand world happenings, cultures and discoveries?

International regulators and experts provide a tangible, results-based discussion on best practices for regulators worldwide. The discussion includes topics such as regulatory and non-regulatory approaches to discoverability, including the sharing of success, challenges, and lessons learned.

12:40 PM – 1:40 PM
12:40 PM – 2:25 PM

Come learn and play in this digital playground! Congregate in the main hub and interact with vendors and device manufacturers and test products, all while continuing to network and engage with your peers.

2:25 PM – 2:40 PM

The Honourable Mélanie Joly, Minister of Canadian Heritage

2:40 PM – 3:25 PM

In this keynote, James Milward, winner of the first Prime Time Emmy® awarded to a VR project, describes the current state of Virtual and Mixed Reality, how it’s currently being used in entertainment and the potential of the platform in the near future. Will Virtual and Augmented Reality become a compelling and dominant platform or burst and fade away? What are the revenue streams and viability? What makes VR and AR production possible? What will it take for these platforms and content formats to be accessible and engaged in by audiences? Who will the key players be in both content and platform moving forward?

3:25 PM – 3:45 PM
3:45 PM – 5:00 PM

Created in 2010, ICI Tou.tv was the first French-language online platform entirely devoted to TV viewing. Since its launch, ICI Tou.tv has stood out for the depth and variety of its content, as well as its wide accessibility. Its free offering remains the only French-language streaming video service on the market open to all audiences. Christiane Asselin shares the ingredients that make ICI Tou.tv a leader on the French-language mediascape at home and across the Francophonie.

 

Speaking of his path that led to the web, Jonathan Roberge gives an overview of his career as a comedian. Launching a web-series to increase visibility for his fans, Jonathan Roberge discusses his view of the web industry and his creative process over time. Now, with nearly 100,000 followers on Facebook and more than 30M clicks on all his work, this pioneer of successful web series (Contrat de gars, Vie de vrai gars, Fiston and Papa) continues to expand his universe and produce advertising and series to show the whole impact the web can have on a business.

They are natives of the Internet age, the most digitally connected demographic in history, and the fastest growing consumer segment of society – millennials are different. Their social interactions, friendships and experiences are mediated by digital technologies and they’ve never known any other way of life. They study, think and interact in fundamentally different ways from generations before them and they are ALREADY reshaping media consumption of today. In early May, a group of Toronto school kids participated in the Youth Summit where they spent the day learning and talking about the future of content. Listen to what they had to say!

Pop up banners, instant play video ads, text promotions, DIY videos and engaging contesting. With an abundance of content online, this panel dives deep into the difference between advertising, sponsored content and entertainment. They discuss what’s working and what may be the next steps for marketing new shows, new music and content to the end user.

6:30 PM
TIME SLOT TITLE OF SESSION
8:30 AM – 9:00 AM
9:00 AM – 10:15 AM

How is the gaming industry revolutionizing entertainment and content consumption? Soundtracks to video games, mobile gaming and delivery of dedicated content is big business in the gaming world. Video games are transforming into movies and becoming worldwide pop culture brands. This panel of gaming leaders discusses the platforms, infrastructure and live engagement in the world of digital fantasy.

 

In this age of abundance, algorithms are emerging as the great enabler and tool for discovery. Searching for the right movie, piece of music or headline news is a mathematical equation away – one that is already sophisticated enough to feed off your mood, activity and time of day. This session explores both the opportunity and the pitfalls of algorithms in helping us find the needles in the proverbial haystack

We are in an age of opportunity for unknown entertainers to find an audience and celebrity status. With access to countless platforms and devices to create content of all kinds, this session features a panel of artists who understand the momentum of online entertainment and how to stand out in a world bombarded by cats, personal opinion and easy sharable content.

10:15 AM – 10:35 AM
10:35 AM – 11:50 AM

The record label structure has drastically changed over the last 20 years. From its sole purpose of selling albums, what is the new structure and formulation of music in 2016? How are writers, artists and producers succeeding and making money through new techniques of business and placement of their music? Do streaming services actually provide a sustainable structure?

Netflix, Hulu, CraveTV, Spotify, Apple Music, Shomi and other on-demand service subscriptions are rising quickly. Consumers want to find the content they want on their schedule, but is this the real future of content distribution? This panel discussion features the pros and cons of streaming services and subscription based programming and what the future may hold.

This session focuses on thought leaders who are diving deep into the notion of discoverability and making strides with creative answers. The experts discuss and show what they are doing to help discoverability with innovative start-ups, apps, tech and ingenuity.

11:50 AM – 1:00 PM
1:00 PM – 2:15 PM

Viewers are now often encouraged to live tweet during programs and hashtags can commonly be found at the bottom of the screen. Some shows even create specific content that engages the viewer to participate and share. How has increased viewer engagement changed the way content is produced, and how important is it to the success of a project?

Uninhibited by traditional assumptions and conventional thinking, students are natural “out-of-the-box” thinkers. In March, a group of university students from Ryerson and OCAD engaged in a one-day Design Jam to explore new ideas and propose creative, evocative solutions to overcome discoverability challenges. Explore the possibilities through their eyes in this dynamic session

With traditional advertising dollars drying up, how can content creators make money from a seemingly shrinking pot? How can the creation of high-quality content that is exportable and discoverable be supported in an increasingly global marketplace? Do kickstarter campaigns, embedded advertising and platforms like Rumble.com redefine content monetization in this digital era? This session focuses on examining content funding and monetization models in the context of the current international landscape.

2:15 PM – 2:35 PM
2:35 PM – 3:50 PM

Top writing, producing and directing is the inspiration behind ground-breaking and breakthrough projects. What does it take to surprise audiences? How are creative risk-takers working to push the envelope while also satisfying their network/channel partners? This session features a Canadian Emmy Award winning writer and director and the founder of a world-renowned and award-winning institute for interactive storytelling. They talk about their craft in children’s television production and audience-driven multiplatform entertainment.

How are advertisers reaching cord-cutters with new targeting and creative tactics throughout emerging platforms like smart TVs and OTT devices? As audience behavior continues to shift towards on demand viewership, in this session we take a deeper dive into the rise of connected TVs with a research-driven approach, focusing on trends and statistics.

4:00 PM – 4:45 PM
4:45 PM – 5:00 PM

WHAT DOES
#DISCOVERABILITY
MEAN TO YOU?


 

 

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