Created in 2010, ICI Tou.tv was the first French-language online platform entirely devoted to TV viewing. Since its launch, ICI Tou.tv has stood out for the depth and variety of its content, as well as its wide accessibility. Its free offering remains the only French-language streaming video service on the market open to all audiences. Christiane Asselin shares the ingredients that make ICI Tou.tv a leader on the French-language mediascape at home and across the Francophonie.
Speaking of his path that led to the web, Jonathan Roberge gives an overview of his career as a comedian. Launching a web-series to increase visibility for his fans, Jonathan Roberge discusses his view of the web industry and his creative process over time. Now, with nearly 100,000 followers on Facebook and more than 30M clicks on all his work, this pioneer of successful web series (Contrat de gars, Vie de vrai gars, Fiston and Papa) continues to expand his universe and produce advertising and series to show the whole impact the web can have on a business.
They are natives of the Internet age, the most digitally connected demographic in history, and the fastest growing consumer segment of society – millennials are different. Their social interactions, friendships and experiences are mediated by digital technologies and they’ve never known any other way of life. They study, think and interact in fundamentally different ways from generations before them and they are ALREADY reshaping media consumption of today. In early May, a group of Toronto school kids participated in the Youth Summit where they spent the day learning and talking about the future of content. Listen to what they had to say!
Pop up banners, instant play video ads, text promotions, DIY videos and engaging contesting. With an abundance of content online, this panel dives deep into the difference between advertising, sponsored content and entertainment. They discuss what’s working and what may be the next steps for marketing new shows, new music and content to the end user.